Three out of four readers of Eastern Eye are aged between 20 and 45. The readership is spread within the Asian community – 50 percent are Indian, 35 percent Pakistani and 10 percent Bangladeshi. Five out of ten have been reading the paper for more than three years. Each copy of Eastern Eye is read by an average of 3.4 people. 46 percent of the readers are in Greater London, 18 percent in the Midlands, 12 percent in Yorkshire and 8 percent in the North West. One third of the readers voted for Labour in the last general election.