Eight out of ten New Nation readers are aged between 20 and 45. Six out of ten are of Black Caribbean origin. Two out ten are of Black African origin. Each copy of New Nation is read by an average of 3 people. 74 percent of New Nation readers are in Greater London, 9 percent in the Midlands and 4 percent in the North West. The vast majority, 90 percent, say they are former readers of The Voice. Four out of ten voted for Labour in the last general election.